About the Event
From Reedley to Revolutionizing Sports Marketing
Sonny Vaccaro, who became one of the most successful and influential sports marketing executives in history, returns to Reedley College on February 27 to discuss his extraordinary journey.
Sonny will share insights from his book "Legends and Soles" and the behind-the-scenes story of how he convinced Michael Jordan to sign an exclusive shoe contract with Nike—a pivotal moment chronicled in the hit movie "Air."
His memoir, released internationally in 2025, details his improbable rise from a childhood in the tiny western Pennsylvania steel town of Trafford, his transformative journey to Reedley College, to his paradigm-changing decade-plus days at Nike—including riveting tales from the so-called "Shoe Wars."
Fireside Chat
George Takata, Director of Marketing and Communications and 20-year television journalist, will host an engaging fireside chat with Sonny about his legendary career in sports marketing and the moments that changed the industry forever.
